In our eleventh episode of category creators, Gil talks about category creation with two leaders who played a key role in the next-gen internet network performance management and cybersecurity intelligence categories.

Panelists for this episode include Kyle York, CEO of York IE and pioneer of the next-gen internet network performance management category, and Tom Wentworth, CMO of Recorded Future and innovator in the cybersecurity intelligence category.

You'll walk away from this episode with an understanding of why technical founders struggle with market models, the importance of creating multi-year plans, and the compounding effect of branding.

BONUS! Tom shares a story about how trying to be cool at South by Southwest led to one of the most obnoxious press releases that's ever been written