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A Strong Data Foundation is at the Heart of the CVS Media Exchange Retail Media Network
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Parbinder Dhariwal Parbinder Dhariwal
Lori Johnshoy Lori Johnshoy
Posted Jun 20, 2024 • 4 min read
A Strong Data Foundation is at the Heart of the CVS Media Exchange Retail Media Network
LiveRamp LiveRamp

CVS Media Exchange partnered with LiveRamp to build a strong data foundation for its retail media network centered on trust, transparency & innovation.

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