Latest Content

A Strong Data Foundation is at the Heart of the CVS Media Exchange Retail Media Network
Jun 20, 2024
Case Study

As a creative problem solver and trusted thought leader, I’ve built a successful 20+ year career in digital advertising by driving business performance across highly matrixed and industry-leading global organizations. The scope of my executive level experience consists of building strategy that scales, reversing declining sales trends and growing revenue across multiple markets in North America, Latin American, UK, Europe, and Asia.

My greatest strengths include connecting and involving people across organizational levels, functional areas, and global teams to build solid relationships and delivers results. With team building skills as my strong suit and a deep knowledge of advertising in fixed, mobile and programmatic channels, I excel in understanding and maximizing results in differing cultures.

A snapshot of my career highlights include:

== Driving upstream engagement with the CMO’s and SVP’s of Fortune 100 Global advertising partners including Unilever, Ford, BMW, McDonald’s, VW, Samsung, Nike

== Revamped the Commercial function—reorganizing Global Sales while developing strategic commercial and go-to-market tactics. (Softonic)

== Doubled revenue on International in 2 years and increased U.S. B2B returns by 25% in 1 year. (CBS Interactive)

== Grew revenues from 300% from 2009 to 2011, doubling income each year. (CBS Interactive)

== Consolidated B2B and B2C business units under one Commercial leadership. (CBS Interactive)

In summary, I’ve been regarded as a difference-maker with a contagious passion and energetic leadership style that drives teams to success. As a strong people leader and strategic thinker, I’m able to get the most out of every opportunity and person, while maintaining the highest level of integrity to deliver objectives. As result, I’m able to consistently deliver above expectations by creatively applying my entrepreneurial spirit and visionary leadership to any business’ with confidence, determination, and focus.

1
case study