Customer Marketing the G2 Way
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Victoria E. Blackwell Victoria E. Blackwell
Customer Marketing the G2 Way
G2 G2
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n the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been that knowing your customer is key. But how do you harness the voice of your customer in a sea of software?

Victoria Blackwell, G2's senior research analyst, marketing and digital advertising, along with resident customer marketing director and practitioner Katlin Hess, discuss how industry changes have impacted customer marketing and what makes the perfect customer martech stack today.

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