This article discusses the importance of aligning sales and marketing teams around modern data. You will learn:

- The benefits of integrating sales and marketing data to create a more complete view of customers and improve communication between teams
- The significance of using data to inform sales and marketing strategies, including identifying target audiences, personalizing messaging, and optimizing campaigns for better performance
- Strategies for aligning sales and marketing teams, such as setting common goals and KPIs, encouraging collaboration and communication, and using technology to facilitate data sharing and analysis.