5 realistic expectations you need for your B2B audience
Associated with
Hope Morley Hope Morley
Guy Bauer Guy Bauer
5 realistic expectations you need for your B2B audience

When releasing marketing videos, especially in B2B, we all need to have realistic expectations of our audience. They are generally not approaching your video with the same mindset that you are. Keeping these realistic expectations in the back of your mind as you create content will help you make videos that are more likely to be watched and thus more effective.