Streaming deep dive with M&C Saatchi's Guillaume Lelait: Connected TV growth, leaders, ads, measurement, and future
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John Koetsier John Koetsier
Guillaume Lelait Guillaume Lelait
Posted Jan 4, 2023 8 min read
Streaming deep dive with M&C Saatchi's Guillaume Lelait: Connected TV growth, leaders, ads, measurement, and future

https://youtu.be/MNSzeKV9rNw The pandemic years were the golden age of subscription-based connected TV as streaming media companies invested tens of