The Data-Driven Economy
The Data-Driven Economy
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While the pandemic changed customer experiences forever by accelerating the shift to digital, one truth that existed before
2020 and will continue indefinitely is that experiences are the battleground for competitive differentiation. Brand advocates'
ideal is an easy-to-use consistent customer experience across all channels. As they head into post-pandemic life, businesses
must prepare to address the shifting behaviors and preferences of empowered consumers, not just online but across the entire
customer journey.

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