Associated with
Ray Hartjen
Posted Oct 13, 2022
•
5 min read
Why Your B2B Buyer Customer Experience is Bad | LeanData
Emboldened and empowered by their own B2C shopping journeys, customers are demanding a better customer experience on their B2B buying journeys. Too often, B2B sellers are saddled with a disconnected RevTech stack frozen in the past and unable to transform to meet customer needs and desires.
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