Why Your B2B Buyer Customer Experience is Bad | LeanData
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 Ray Hartjen Ray Hartjen
Posted Oct 13, 2022 5 min read
Why Your B2B Buyer Customer Experience is Bad | LeanData

Emboldened and empowered by their own B2C shopping journeys, customers are demanding a better customer experience on their B2B buying journeys. Too often, B2B sellers are saddled with a disconnected RevTech stack frozen in the past and unable to transform to meet customer needs and desires.

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