Join hosts Charlie Riley and Greg Wise as they dive deep into marketing strategies with Jonathan Gandolf, CEO of Audience Plus. This engaging conversation explores the balance between measurable marketing tactics and brand building, the challenges modern marketers face, and why sometimes you need to trust your instincts.
In this episode, Jonathan shares his expertise on content distribution and how digital strategies can complement out-of-home advertising. The trio discusses the importance of internal marketing, measuring what matters, and building trust with leadership teams.

Key Topics:
-The importance of distribution strategy over content production
-Why B2B marketers should look beyond digital channels
-The current state of marketing and the search for "new playbooks"
-How to measure marketing effectiveness while still taking calculated risks
-Building trust within organizations to enable marketing experimentation

Whether you're struggling to justify your marketing budget or looking for permission to trust your instincts, this conversation offers valuable insights for marketers at every level.