By now you're definitely familiar with referral systems and maybe even used a few to get a free ride with Lyft, a free stock on Robinhood, or an Amazon gift card from another app. While referral systems may seem plug and play, building a successful one is way more like developing a new product or channel than it is "implementing it because it works." In this episode, Matt is joined by Maria Cuasay who built referral systems at Lyft and Opencare and is currently a senior PM at Sprout Therapy. We break down the principles behind a great referral system, outstanding examples, benchmarks, and what it will take to build your own successful referral system.

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