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4 Ways Brand Collective Used the Lexer CDP to Respond to Change
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Brand Collective is the apparel group whose brands include Clarks, Hush Puppies, Shoes & Sox, Superdry and Volley. Using the Lexer CDP and strategic guidance from the Lexer Success Team, Brand Collective uncovered key insights about recent market changes and quickly pivoted their business activities to successfully engage customers in this "new normal" of retail.
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