In our 23rd episode, Gil talks category creation with two B2B leaders from the IT lifecycle management and remote employee management categories.

Panelists for this episode include Rhonda Walker, CMO of IT Renew and leader behind the IT lifecycle management category, and Doug Camplejohn, CEO of Airspeed and leader behind the remote employee management category.

You'll walk away from this episode with an understanding of market research, innovation, and strategic thinking.

BONUS! Doug shares the litmus test he uses when making hard decisions.