One key way to keep people watching your videos
Associated with
Hope Morley Hope Morley
Guy Bauer Guy Bauer
One key way to keep people watching your videos

It's a running joke in the production world that if something goes wrong on set, we'll fix it in post. In other words, we can use editing or VFX magic to get rid of that plastic bag that blew behind a person's head, or cut that take when your talent flubbed. But there's one thing we can never fix in post, and that's authenticity. If it wasn't captured on the day, it won't be in the final video.