"Selling is Hard. Buying is Harder." - How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
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Posted Oct 4, 2022 5 min read
"Selling is Hard. Buying is Harder." - How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
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This session guides sales and presales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.

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