Money makes the world go round, and digital advertising is no exception. But there's a fine line between expenditure and investment.

Next week, we'll show you how to use Optmyzr to make sure your budgets go to the campaigns and channels that can return the best results. Some of the things we'll show you include:

• Tracking the pacing of your monthly budget w/ alerts for deviations
• Optimizing single and cross-platform budgets from the same place
• Identifying & optimizing expensive queries and non-converting keywords
• Cost optimization for both automated (targets) and manual (CPC) bidding strategies
• Identifying and excluding expensive placements
• Tracking broken landing pages to avoid wasted clicks