I have been "selling" software for close to 25 years in various roles, first as product manager, then as product marketing, then as marketing, and now as founder. During these 25 years, I have sold to a wide range of buyers, including supply chain, audit and compliance, software engineers, IT operations, information security, marketing and now various groups of revenue operations (RevOps) users, including marketing operations, sales operations, revenue operations, channel operations, customer operations and more.