Today's consumers demand seamless, fast, and personalized interactions, regardless of the channel they use to interact with brands. This represents a significant challenge for businesses, which must fundamentally rethink their marketing approach to adapt to these new expectations.

This is the whole point of omnichannel orchestration, which aims to intelligently connect all touchpoints to create coherent and engaging customer journeys.

But where to start? What levers should be activated and what pitfalls should be avoided?

Let's find out together.