Associated with
Matt Bilotti
Thibault Imbert
Morgane Palomares
25 min read
Learning GitHub's Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub)
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What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgane Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success.
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