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Google Analytics 4 for PPC: Everything you need to know | PPC Town Hall 62
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Frederick Vallaeys Frederick Vallaeys
Janet Driscoll Miller Janet Driscoll Miller
Charles Farina Charles Farina
Google Analytics 4 for PPC: Everything you need to know | PPC Town Hall 62
Optmyzr Optmyzr

Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4. This is a mandatory migration; hence, it's a significant shift for #PPC marketers.

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