In "Cut the Fluff: What everyone gets wrong about tension," the newsletter explores the concept of tension in storytelling and its application beyond fiction into content marketing. Using a humorous example involving a chihuahua named Frankie and a series of escalating conflicts, the author illustrates how tension arises from the gap between what is (no food for Frankie) and what could be (feeding Frankie and resolving the crisis). Each obstacle intensifies the tension, keeping the reader engaged and eager for resolution. The newsletter emphasizes that tension isn't just for novels or TV shows like Friends; it's a potent tool in content writing to capture attention, build resonance with readers, and drive them towards action, such as purchasing products or services. By highlighting problems and presenting solutions, writers can effectively leverage tension to make their content more compelling and impactful.