Associated with
Bob Lawson
Posted Dec 29, 2022
•
7 min read
6 Ways to Re-engage Lapsed Users
Most mobile marketers have a robust retention strategy in place. But what many tend to overlook is re-engaging lapsed users. Existing customers that once enjoyed your company but no longer seem interested in what you have to offer. Ignore them at your peril; the average app churn rate currently sits around 80% over 90 days. ... Continued
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