3C Podcast Episode: Writing for the executive reader with Sarah Greesonbach
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Brett McGrath Claimed Brett McGrath
Sarah Greesonbach Sarah Greesonbach
Posted Sep 17, 2021 1 min read
3C Podcast Episode: Writing for the executive reader with Sarah Greesonbach
The Juice Claimed The Juice
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Sarah Greesonbach is the Founder of B2B Writing Institute, a practical hub of knowledge about B2Bwriting. Having fallen into the most profitable and stable writing niche, Sarah is now helping other freelance writers hone in their skills in the B2B marketing space. Brett and Sarah discuss writing as an art form, being mindful of the audience, reaching executives, and providing real value for real readers.

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