The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag
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Pini Yakuel Pini Yakuel
Posted May 7, 2020 5 min read
The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag

Earlier this year, Google announced that it would join Safari and Firefox in blocking third party cookies in its Chrome web browser. Now, they have silently let partners know that new brands will not be able to integrate with Google Ads to target user lists comprised of their first-party data. Here's what it all means

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