#38 Tom Curtress - What are emotionally driven buying decisions?
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Mark Green Mark Green
4 min read
#38 Tom Curtress - What are emotionally driven buying decisions?
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Leading with logic rarely gets you a real connection. A personal passion for Tom, understanding the emotional reasons for making buying decisions is more important than the logical ones. Closing deals is often focused on the emotional risk of moving forward, so here's Tom's take on helping buyers with risk mitigation.

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