Loyalty: a small word with big implications across the retail industry. In this 3-part series, Robyn Hill, Head of Retail/CPG APAC AWS is joined by Gavin Watson, Senior Lead Marketing, Creative, Retail and Manufacturing at monday.com and Brett Raven, Managing Director at Accenture Son, to discuss the three types of loyalty successful retailers need to consider.

In part 1 we discuss the classic type of loyalty: the loyalty between the retailer and their customer. With 80% of most retailers' revenue coming from 20% of their customers, loyalty is the glue that keeps the relationship going and prevents churn.