How Integrated Customer Journeys Improve Patient Health | Twilio Segment Blog
Associated with
Kailey Raymond Kailey Raymond
 Rahul Kak Rahul Kak
36 min read
How Integrated Customer Journeys Improve Patient Health | Twilio Segment Blog

In this episode of Good Data, Better Marketing, Rahul Kak, VP of Customer Health & Experience at Aetna, talks about the consumerization of healthcare and how his team improves patient outcomes with predictive analytics and personalized, educational nudges