How iconic guitar maker Fender® increases customer engagement and lifetime value with its Fender Play® music lessons app
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Claire Armstrong Claire Armstrong
10 min read
How iconic guitar maker Fender® increases customer engagement and lifetime value with its Fender Play® music lessons app
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With Twilio Segment, Fender is able to create a single source of truth for all customer data, drive marketing campaign performance, and unleash the inner musician of every customer who engages with its e-commerce and app platforms.

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