How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
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In enterprise software and services, identifying and capturing buyer intent has never been more important.
Even with access to big data and analytics, marketers often struggle to tap into buyer interest and leverage
into a sale. As Harvard Business Review observed: "Buying complex solutions, such as enterprise software
or manufacturing equipment, has never been easy. But with a wealth of data on any solution, a raft of
stakeholders involved in each purchase, and an ever-expanding array of options, more and more deals bog
down or even halt altogether."¹ Given the complicated nature of B2B solution purchases, it's important to
maintain the strength of buyer intent throughout the process, and to engage in customer conversations to gain
feedback and improve user experience.

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