Yes, executives understand that having a more social business and marketing strategy is important, but few feel good about their current one. As a marketer, it is important to offer guidance to your management team as they develop and plan their social strategies. Also note the data about the desire to reduce time spent on email. This survey shows that as companies adopt social technology , they will be looking to reduce email usage. Email will still be an important component of marketing for years to come, so start planning to diversify your marketing strategies today.