Associated with
Claus Hansen
Avi Sorenson
Posted May 5, 2022
•
5 min read
Hidden Trends Plus Quick Time-to-Market: The Other Staples of Achieving True 1:1 Personalization
When Claus Hansen, Director of CRM at BetMGM, says that "Optimove provides us the flexibility to maximize Customer LTV," what he (also) actually talks about is how cohort analysis and elevated agility play a crucial role in executing personalization-at-scale. Read on to see for yourself
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