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Posted Jun 29, 2023
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1 min read
Optimove's 2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More
Discover key findings from our recent 2023 Back-to-School Survey. With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.
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