Five Trends from the 2024 Martech Landscape
Associated with
Scott Brinker Scott Brinker
Palmer Houchins Palmer Houchins
4 min read
Five Trends from the 2024 Martech Landscape

As marketers, we're constantly juggling an ever-growing array of shiny tools and technologies to engage customers and drive growth.

That's why Scott Brinker's iconic Martech Landscape Supergraphic has become the marketer's go-to source over the years for demystifying what's happening in marketing tech and how to make sense of it all.

Just over a year ago, I shared how G2 partnered with Scott and Frans Riemersma of MartechTribe to revamp what has now become the "Martech Map," with enhanced filtering capabilities powered in part by G2 data. Easier than ever to slice and dice the landscape based on categories, ratings, company size, and more – marketers no longer strain their vision to see who's included, who's not, and what's changed. The ability to dig in on your own, filtering for what matters most to you, has turned this busy landscape into a helpful tool.

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