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How to Get Your Go-to-Market Strategy Right Through Listening - Gurupandian Chandrasekaran

Gurupandian Chandrasekaran is the VP of Revenue & Growth at JustCall and SaasLabs. Today, he shares what he thinks is at the core of any successful go-to-market (GTM) strategy. Gurupandian talks about the importance of 'listening' and applying it to the GTM motion as well. It can be a great help in identifying red flags and issues that customers want to communicate to you.