PPC Town Hall #3 - Tinuiti, Neptune Moon, ZATO Marketing
Associated with
Julie Friedman Bacchini Julie Friedman Bacchini
Kirk Williams Kirk Williams
PPC Town Hall #3 - Tinuiti, Neptune Moon, ZATO Marketing

Kirk Williams (Zato Marketing), Julie Friedman Bacchini (Neptune Moon), and Elizabeth Marsten (Tinuiti) discuss the latest updates in PPC marketing during the COVID-19 crisis.

Topics included:
- industry benchmark data for advertising with week over week and month over month changes
- ecommerce advertising strategies on Amazon and Google
- automated bidding and how 'maximize clicks' has worked surprisingly well
- how to find the new normal