OMD/Omnicom achieves 8% ROAS Increase for Philips Utilizing Skai's Strategic Budget Management and Dayparting
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Posted Sep 18, 2023 7 min read
OMD/Omnicom achieves 8% ROAS Increase for Philips Utilizing Skai's Strategic Budget Management and Dayparting

Philips, a pioneer in the electronics industry, runs a diverse Amazon Ads program with multiple campaigns across multiple brands, consistently tracking progress and seeking innovative approaches to enhance efficiency.