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As the WEM Amazon & Etail Lead at Philips In-House Media team, I am responsible for delivering best-in-class media accounts and campaigns across the Amazon ecosystem, leading the Amazon cross-channel test and learn, and managing the Search and DSP teams. I also collaborate with mid-level Philips stakeholders to align media buying strategies with client needs and data.
With a degree in International Business from Universitat de València and a study abroad experience at Technische Universität München, I have developed a global perspective and a passion for helping organisations become more customer-centric, data-driven, and impactful. I have over six years of experience in Search strategy and social media advertising, working with cross-functional teams and overseeing campaign budgets, performance, optimization, and reporting. I am positive, fast learning, creative, and analytical, always keeping myself at the forefront of the latest innovations and trends.