While Black Friday has typically been considered a strictly B2C practice, its potential in the B2B space is often overlooked. That ubiquitous draw toward an exclusive offer and expectation to find one at the mere mention of Black Friday is exactly why you can make it work for B2B, too. By understanding the psychology behind the annual shopping holiday and activating strategic campaigns that capture the urgency and excitement around it, B2B marketers can capitalize on the idea of Black Friday to maximize their sales and engagement. Read on.