Betsy Utley-Marin

Betsy Utley-Marin

LinkedIn

Latest Content

Madison Logic Platform Madison Logic Platform
The Evolving Role of the C-Suite in B2B Software Buying Committees
The Evolving Role of the C-Suite in B2B Software Buying Committees
Oct 29, 2024
Article
Madison Logic Platform Madison Logic Platform
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
Oct 22, 2024
Article
Madison Logic Platform Madison Logic Platform
What Tools and Technologies Help Your ABM Campaigns Succeed
What Tools and Technologies Help Your ABM Campaigns Succeed
Sep 24, 2024
Article
Madison Logic Platform Madison Logic Platform
Why You Need to Meet with Sales and Customer Success Teams More
Why You Need to Meet with Sales and Customer Success Teams More
Sep 04, 2024
Article
Madison Logic Platform Madison Logic Platform
Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
Jun 12, 2024
Article
Madison Logic Platform Madison Logic Platform
How to Use Social Proof to Reinforce Your Brand Value
How to Use Social Proof to Reinforce Your Brand Value
May 23, 2024
Article
Madison Logic Platform Madison Logic Platform
Are You Using Data to Prioritize the Right Buyers for ERP Solutions?
Are You Using Data to Prioritize the Right Buyers for ERP Solutions?
Apr 04, 2024
Article
Madison Logic Platform Madison Logic Platform
More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
Mar 13, 2024
Article
Madison Logic Platform Madison Logic Platform
Why B2B Buyers Love Personalization
Why B2B Buyers Love Personalization
Feb 14, 2024
Article
Madison Logic Platform Madison Logic Platform
4 B2B Marketing Resolutions for the New Year
4 B2B Marketing Resolutions for the New Year
Feb 07, 2024
Article

Articles

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The Evolving Role of the C-Suite in B2B Software Buying Committees
Article
The Evolving Role of the C-Suite in B2B Software Buying Committees
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
Article
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
What Tools and Technologies Help Your ABM Campaigns Succeed
Article
What Tools and Technologies Help Your ABM Campaigns Succeed
Why You Need to Meet with Sales and Customer Success Teams More
Article
Why You Need to Meet with Sales and Customer Success Teams More
Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
Article
Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
How to Use Social Proof to Reinforce Your Brand Value
Article
How to Use Social Proof to Reinforce Your Brand Value
Are You Using Data to Prioritize the Right Buyers for ERP Solutions?
Article
Are You Using Data to Prioritize the Right Buyers for ERP Solutions?
More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
Article
More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
Why B2B Buyers Love Personalization
Article
Why B2B Buyers Love Personalization
4 B2B Marketing Resolutions for the New Year
Article
4 B2B Marketing Resolutions for the New Year
How to Measure and Optimize Your Campaigns Toward Success
Article
How to Measure and Optimize Your Campaigns Toward Success
Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Article
Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise
Article
Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise
How to Use AI More Effectively in Your ABM Strategy
Article
How to Use AI More Effectively in Your ABM Strategy
Why Leads Get Stuck in the Pipeline (and How to Get Them Unstuck)
Article
Why Leads Get Stuck in the Pipeline (and How to Get Them Unstuck)
Why You Need a Unified Brand-to-Demand Strategy
Article
Why You Need a Unified Brand-to-Demand Strategy
How to Apply the Black Friday Mindset to Your B2B Marketing Campaign
Article
How to Apply the Black Friday Mindset to Your B2B Marketing Campaign
Considering a Move from MQLs to MQAs? Here's What You Need to Know
Article
Considering a Move from MQLs to MQAs? Here's What You Need to Know
More Companies Are Showing Interest in Financial Technology Solutions to Adapt to the Post-Pandemic Digital Landscape
Article
More Companies Are Showing Interest in Financial Technology Solutions to Adapt to the Post-Pandemic Digital Landscape
Introducing ABM Connected TV
Article
Introducing ABM Connected TV
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Effective communicator capable of translating big ideas into measurable PR campaigns. Core competencies include corporate communications, integrated marketing communications, media relations, change management, analyst relations, social media, and event management.

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