In this eye-opening episode, hosts Greg Wise and Charlie Riley sit down with Mike Gunderson, founder of Gundir (formerly Gunderson Direct) and PostReminder, to explore how traditional marketing channels like direct mail and out-of-home advertising are making a powerful comeback in today's digital-first world.

Discover why physical marketing channels that have stood the test of time are becoming essential components of modern marketing strategies. From targeting capabilities to brand awareness benefits, learn how direct mail and billboards can complement your digital efforts for maximum impact.

🔑 Key Highlights:
-How direct mail and out-of-home advertising work together to create powerful marketing campaigns
-Why digital-native marketers are turning to physical marketing channels as digital ROI diminishes
-The surprising targeting capabilities of modern direct mail campaigns
-How to effectively measure ROI from traditional marketing channels
-Innovative ways to integrate digital elements into physical marketing
-Introduction to PostReminder: solving the timing gap between awareness and action