It's the season finale of Conversation Starters (😱), and we're bringing it home by highlighting the power of social media in continuing the conversation.

Amy Jo Martin is an author, investor, founder/CEO, keynote speaker, and podcast host. She built out the Pheonix Suns' social media strategy, amassed her own Twitter following of over 900,000, and even met her husband through social media. Needless to say, Amy Jo is no stranger to the influence social media can have on a person's professional, and personal, life.

In this Season 2 finale, Amy Jo and Sammi discuss why it's so important for brands to invest in social media. They talk about how social media helps keep a prospect engaged with a brand, how Amy Jo thinks about measuring the success of social media, and why it's so important to stay human on social.