The Great Debate GTM: Sales v. Marketing
Associated with
Darryl Praill Claimed Darryl Praill
Judd Borakove Judd Borakove
Jocelyn Brown Jocelyn Brown
Nick Bennett Claimed Nick Bennett
Tim Davidson Tim Davidson
The Great Debate GTM: Sales v. Marketing
agorapulse Claimed agorapulse
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In one corner of this heated match, we have the Sales department. These relationship builders believe that one-on-one conversations and personalized problem-solving are the most important part of a GTM strategy. After all, impersonal ads and emails can't uncover a client's pain points or use case, and a logo is absolutely useless when it comes to closing a deal.