Associated with
Navah Hopkins
19 min read
An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices
2023 was a lot. There were big cultural events that shook economic stability, as well as major innovations in ad tech.
One can never be sure how these changes will influence ad accounts. Sometimes they're negligible, other times they have a big impact (for good or for ill).
We decided to look at the following mechanics and how advertisers can take the lessons from 2023 to future-proof their campaigns moving forward:
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