Our guest this week has a day job, but in this episode, we're not actually talking about that day job. We're going deep on something else: advising. Our guest, and the perfect person for this topic, is Jeff Ignacio, Head of Marketing and Sales Operations at Forethought.Today you'll learn about how he has leveraged his operations experience at companies like Google, Patient Pop, AWS, and Upkeep to build an impressive list of advising engagements. In our conversation, we talk about the content flywheel he built that led to his advising opportunities, the three types of advisory work he typically sees, and Jeff will tell you exactly what to ask for in exchange for your next advising engagement.