Associated with
John Koetsier
Evyatar Ram
Kelsey Lee
Posted Apr 18, 2023
•
4 min read
Singular launches SKAN 4 conversion models (but don't panic!)
Singular has launched SKAN 4 conversion models so mobile marketers can begin collecting SKAN 4 data from ad campaigns: fine and coarse conversion values, postbacks 1, 2, and 3, and the extra source identifier data that Apple's newest version of SKAdNetwork can now deliver.
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