What Is The Process Of Transitioning To A Product-Led Growth Model Actually Like? (With Laura Borghesi, VP of Growth at Gympass)
Associated with
Laura Borghesi Laura Borghesi
Matt Bilotti Matt Bilotti
What Is The Process Of Transitioning To A Product-Led Growth Model Actually Like? (With Laura Borghesi, VP of Growth at Gympass)

Transitioning to a product-led growth model is all the hype these days. I wanted to peel back some of the layers of what it actually looks like when successful, which is why I asked Laura Borghesi to join. She's currently the VP of growth at Gympass and has most recently developed a PLG motion at MongoDB with prior roles at Google and Stripe. Listen in to hear how to think about getting leadership bought in, making investments, measuring success, and more!