Four Actionable Takeaways:
1.Decoy Pricing: $6 (undesirable), $7.50 (acceptable), $8 (just what they need)
2.First 15 seconds explain why you called, say it's a cold call, then ask a peer question
3.In the agenda, tell the customer you're gonna give price before they get off the call
4.Use what they want as the rows in your pricing instead of what you want (seats)