If you've ever ran a paid Facebook campaign before, then you should be familiar with the targeting options they provide. But, did you know you can also target your organic posts on Facebook by audience? Facebook refers to the option as preferred audience targeting. Facebook targeting organic posts allows you to narrow down the audience for your post by interests, age, gender, location, and/or language. This in effect allows you to optimize your organic reach by putting your organic posts in front of the right subset of people, and increases the chances of engagement for the post. What this does