Modern Day Marketer: How to use analytics to tell the right story in B2B marketing
Associated with
1 min read
Modern Day Marketer: How to use analytics to tell the right story in B2B marketing

Brett and Jonathan discuss an article titled "How Advanced Analytics Changed my Career" by Camela Thompson, Directer of Growth at CaliberMind. Having a deep understanding of advanced analytics gives marketers credibility and insight to pivot marketing efforts where it matters most. Great marketers utilize both their analytical, data-driven right brain and their creative, story-telling left brain.