Modern Day Marketer: How to use analytics to tell the right story in B2B marketing
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Brett McGrath Claimed Brett McGrath
1 min read
Modern Day Marketer: How to use analytics to tell the right story in B2B marketing
The Juice Claimed The Juice
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Brett and Jonathan discuss an article titled "How Advanced Analytics Changed my Career" by Camela Thompson, Directer of Growth at CaliberMind. Having a deep understanding of advanced analytics gives marketers credibility and insight to pivot marketing efforts where it matters most. Great marketers utilize both their analytical, data-driven right brain and their creative, story-telling left brain.

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