On August 1st, we had the privilege of partnering with Meta and Omnichat to host the event "Driving Customer Acquisition and Loyalty Through Seamless Omnichannel Experiences" in Hong Kong. The event featured insightful sharing with each speaker contributing their expertise to the evolving conversation on customer engagement in today's digital landscape.

As we navigate through 2024, the retail landscape in Hong Kong has faced significant challenges, with a notable YoY decline in sales by 11.5%, dropping to HK$30.5 billion in May. This downturn has underscored the importance of finding innovative ways to engage and retain customers. Omnichannel personalization becomes increasingly crucial during such periods, as it allows retailers to connect with customers on a deeper level, delivering tailored experiences that can drive customer loyalty and mitigate the impact of declining sales. By understanding and anticipating customer needs across multiple channels, businesses can maintain relevance and foster stronger, more resilient relationships with their audience.